Marketing

    Overview

    Online marketing degree will give you a significant step up the career ladder. The B.S. in Marketing Management will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. You will become a better marketer, strengthening your prospects and effectiveness.

    Course Work

    The curriculum offers a balanced course of study that is designed to expose students to a common body of knowledge and help them to understand marketing processes and situations, think independently, communicate effectively, and appreciate their own and other cultures. Students with a major in marketing may pursue a broad spectrum of marketing positions in private and public corporations, marketing agencies, or entrepreneurial endeavors. An Online Marketing Degree will prepare the graduate in the aspects of product research, design, distribution, pricing and promotion and instill an understanding of human behavior.

    Potential Specializations

    • Advertising
    • Brand Management
    • Marketing Research
    • Social Media/Internet Marketing

    Job Outlook

    The annual salary for marketing professionals varies widely depending on the career specialization. Market research analysts and marketing specialists earn an average salary of $67,380 with the highest average annual wage of $80,570 in Delaware. Marketing managers earn an average of $129,870 per year with New York paying the highest average annual wage of $168,460. There is a positive outlook for marketing jobs, especially for the role of market research analysts. The decline of print media is offset by the growth of Internet advertising. Market research analysts have a much higher projected job growth rate of 41% from 2010 to 2020 with an estimated 116,600 new jobs in the decade according to Bureau of Labor Stats. Marketing manager jobs are expected to grow 14% from 2010 to 2020 with an estimated 24,200 new jobs during this period.

    Median salaries*

    • Advertising Sales Agent: $46,000
    • Copy Writer: $56,500
    • Public Relations Specialist: $58,500
    • Market Research Analyst: $62,500
    • Sales Manager: $99,500
    • Advertising/Promotions/Marketing Manager: $108,000

    *per the BLS Occupational Outlook Handbook

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